ABOUT THE PROJECT
Through a hypothetical mini social media media campaign, the goal was to combine copywriting and social media marketing strategies to engage and inform the target audience about a cause. The campaign used the hero-hub-hygiene strategy, developing content with specific objectives: building brand image, driving engagement, and providing information.
THE IDEA
Victim-blaming shifts the focus and accountability from the perpetrator. Pixellation in the visuals is used to send this clear and hard-hitting message.
Key Message: It is never the victim's fault.
Campaign line: Shift the Focus
WHAT I DID
Art Direction
Copywriting
Storyboarding
Content Strategy
Graphic Design
Working on advocacies sometimes can feel like you need to show and say everything all at once—but clear, unified message and consistent visuals are key to make people think, remember, and act.
This project is part of coursework and is for educational purposes only. All trademarks mentioned are the property of their respective owners.
No copyright infringement is intended.
